Premium natural skincare brand increases non-branded traffic by 138%.

Client Background:**

A premium natural skincare brand dedicated to utilizing the powers of nature and science to elevate the beauty of the aging process while preserving the beauty of the world around us. The brand had strong demand and engaging blog content but initially did not consider SEO in its strategy, leading to limited visibility.****

Campaign duration

6 months of focused SEO optimization.

Campaign objectives

• Increase organic traffic from non-branded keywords.
• Enhance search engine visibility for product and collection pages.
• Boost overall site engagement and revenue.

Strategy

1. Technical SEO Fixes: Identified and resolved key technical issues affecting the site's performance.

2. Keyword Research: Conducted in-depth keyword research to identify and target the niche audience.

3. Content Optimization: Improved content strategy to rank product and collection pages and enhance blog content visibility.

4. Link Building: Implemented strategic link-building to improve domain authority and search rankings.

Results

• Non-branded Clicks: Increased from 19.3K to 46K, a 138% growth.

• Non-branded Impressions: Increased from 2.96M to 4.58M, a 54.7% rise.

• Total Clicks: From 19.3K to 46K, a 138% increase.

• Total Impressions: From 2.96M to 4.58M, a 54.7% increase.

• Average CTR: Improved from 0.7% to 1%.

• Average Position: Enhanced from 28.1 to 20.6.

Growth story and achievements

Initially, the brand focused on branding activities, which, while creating engagement, did not provide the necessary visibility due to a lack of SEO strategy. TacticOne stepped in to set the right goals of reaching the niche audience and increasing sales.

By understanding their niche audience, we conducted thorough keyword research to target the right segments. We also improved their content strategy, ensuring it resonated with their audience while implementing necessary SEO fixes. This approach increased non-branded traffic to the site, both to the blog and product/collection pages.

The traffic to the blog played a crucial role in increasing brand awareness among the niche audience, while the traffic to product and collection pages directly contributed to revenue growth. The accompanying graph illustrates a consistent upward trend in both impressions and clicks over the campaign period, highlighting the successful implementation of our SEO strategies.

In conclusion, TacticOne's strategic approach increased organic traffic and significantly enhanced the brand's online presence and market positioning, ultimately leading to better engagement and increased revenue.