Custom jewelry brands increases non-branded traffic by 98%.
By assessing business goals, restructuring the site, and driving targeted traffic, TacticOne significantly boosted the visibility and revenue of an online jewelry brand.
- 98%
- Growth in non-branded clicks
- 52%
- Increase in non-branded impressions
- 6.2%
- Position improvement in average ranking
Figures as published in this case study on tacticone.coPhoto: tacticone.coPhoto: Annie Spratt, Unsplash
Client Background**
An online jewelry brand specializing in custom and pre-designed jewelry, working with many celebrity designers to create custom engagement rings. The brand wanted to generate more leads for custom jewelry, which had limited search volume.
Campaign Duration: 6 months of focused SEO optimization.
Campaign objectives
- Increase organic traffic from non-branded keywords.
- Enhance search engine visibility for ready-made jewelry pages.
- Boost overall site engagement and revenue, particularly for custom jewelry.
Strategy
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Business Goal Assessment: Evaluated the brand's business goals to align SEO strategies.
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Site Restructuring: Restructured the site to drive targeted traffic to ready-made jewelry pages with higher search volumes.
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Content Optimization: Improved content strategy to enhance visibility for ready-made jewelry and offer custom options.
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Link Building: Implemented strategic link-building to improve domain authority and search rankings.
Results
-
Non-branded Clicks: Increased from 27.6K to 54.7K, a 98% growth.
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Non-branded Impressions: Increased from 3.49M to 5.3M, a 52% rise.
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Total Clicks: From 27.6K to 54.7K, a 98% increase.
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Total Impressions: From 3.49M to 5.3M, a 52% increase.
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Average CTR: Improved from 0.8% to 1%.
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Average Position: Enhanced from 27.5 to 21.3.
Growth story and achievements
Initially, the jewelry brand focused on generating leads for custom jewelry, which had limited search volume. TacticOne stepped in to set the right goals of driving targeted traffic to ready-made jewelry pages with higher search volumes, thereby increasing overall leads and revenue.
By understanding the brand's business goals and niche audience, we restructured the site to better target high-volume search keywords. This approach increased non-branded traffic to the site, especially to ready-made jewelry pages. We also ensured that visitors to these pages were offered custom options, increasing leads and revenue from both custom and ready-made jewelry.
The accompanying graph illustrates a consistent upward trend in both impressions and clicks over the campaign period, highlighting the successful implementation of our SEO strategies.
In conclusion, TacticOne's strategic approach increased organic traffic and significantly enhanced the brand's online presence and market positioning, ultimately leading to better engagement and increased revenue.
Published January 8, 2025
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2.In their words
What our clients say, in their own words.
“TacticOne has delivered remarkable growth for our brands NectarSleep and DreamCloud, over the years. Their strategic approach and end-to-end ownership of projects drove our brands to achieve outstanding SEO success. I highly recommend Sid and TacticOne for their SEO expertise and results-driven approach.”
Mark BaartseOutsourced CMO“A lot of SEO agencies have meetings over the meeting and endless discussions. With tacticone I found you can just give them a good brief and they will respond intelligently and get stuff done.”
Bronet JacobsonDigital Growth Marketing Manager“They are very collaborative, have great communication, and are very effective in producing the results we need, particularly in the last six months when the expectations for high-quality links has jumped. They have really lifted their game.”
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- Current SEO status overview
- Personalized SEO insights
- Competitive edge analysis
- Prioritized changes and delivery responsibilities
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