In the past six months, our US-based premium denim brand has experienced a significant 140% increase in organic traffic, particularly in non-branded keyword searches, compared to the previous period
140%
Organic Traffic
Premium denim brand based in the United States, specializing in high-quality jeans for men and women. Founded on the principles of quality craftsmanship and affordable luxury, strives to provide customers with comfortable, stylish denim options through their online store.
Technical Errors: Upon initial assessment, the website suffered from various technical errors, including slow page loading times, poor mobile responsiveness, and crawlability issues. These technical shortcomings hindered the website's performance in search engine result pages (SERPs) and negatively impacted user experience.
Lack of Non-Branded Keywords: Primarily relied on branded keywords for organic traffic, limiting their reach to users already familiar with the brand. The absence of non-branded keywords hindered their ability to attract new customers actively searching for denim products online.
Technical SEO Audit and Optimization:
Conducted a comprehensive technical SEO audit to identify and address website issues affecting crawlability, indexability, and overall performance.
Implemented optimizations to improve page loading speed, enhance mobile responsiveness, and ensure proper indexing of website pages by search engines.
Keyword Research and On-Page Optimization:
Conducted extensive keyword research to identify relevant non-branded keywords with high search volumes and moderate competition.
Optimized on-page elements such as meta titles, meta descriptions, heading tags, and content to target non-branded keywords effectively while maintaining brand relevance.
Content Creation and Optimization:
Developed a content strategy focused on creating informative, engaging, and SEO-friendly content related to denim fashion, styling tips, and care guides.
Optimized existing product pages and created new landing pages to target specific non-branded keywords and address user search intent effectively.
Backlinking Strategies:
Executed a backlinking strategy to acquire high-quality, relevant backlinks from authoritative websites within the fashion and lifestyle niche.
Leveraged guest blogging, influencer partnerships, and outreach campaigns to earn backlinks and improve the website's domain authority and credibility.
Organic Traffic Growth:
Achieved a 140% increase in organic traffic over the past 6 months compared to the previous period.
Keyword Rankings:
Secured top positions for competitive non-branded keywords, boosting visibility and attracting targeted traffic.
User Engagement and Conversions:
Improved user engagement metrics and higher conversion rates, indicating enhanced website performance and content relevance.
CMO, Resident
TacticOne has delivered remarkable growth for our brands NectarSleep and DreamCloud, over the years. Their strategic approach and end-to-end ownership of projects drove our brands to achieve outstanding SEO success. I highly recommend Sid and TacticOne for their SEO expertise and results-driven approach.
Outsourced CMO
Very collaborative and get stuff done
A lot of SEO agencies have meetings over the meeting and endless discussions. With tacticone I found you can just give them a good brief and they will respond intelligently and get stuff done.
Digital Growth Marketing Manager Miss Amara
They are great at producing excellent results
They are very collaborative, have great communication, and are very effective in producing the results we need, particularly in the last six months when the expectations for high-quality links has jumped. They have really lifted their game.
The road to success is paved with organic traffic and sales. We’ll show you the way!
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