Trivia

What are the primary types of keywords eCommerce brands should focus on?

Branded keywords
Non-branded keywords (product and content)

eCommerce brands put about 90% of effortson non branded keywords and 10% branded.

‍Branded keywords are keywords that include your brand name. These keywords are important because they help people to find your website when they're searching for your brand specifically. For example, if your brand name is "Nike," some branded keywords might be "Nike shoes" or "Nike sneakers."‍
Non-branded keywords are keywords that do not include your brand name. If you are ranking on non branded keywords the buyers will discover your brands. For example, if you sell running shoes, some non-branded keywords might be "running shoes" or "how to choose a running shoes.". Ranking on these keywords help buyer discover your brand. Non branded keywords can be Top of the funnel (ToFu) example “how to choose a running shoes”, Mid funnel (MoFu) example “nike running shoes vs adidas running shoes” or Bottom Funnel (BoFu).

Branded keywords help buyers looking for your brand, whereas non-branded keywords help discovery your brands and products to people who are not aware about your brands increasing brand awareness and boosting revenue.

Which channel, on average, has the highest conversion rate?

Organic
Social
Referral/Affiliate
Paid

According to a study by Kibo Commerce As of Q2 2022, these are the average ecommerce conversion rates by channel:

Organic search has an average conversion rate of 3%. This is because people who are searching for products or services on search engines are already actively looking for something. They are more likely to be interested in what you have to offer and to convert into a sale. The conversion rate for organic search is exceptionally high due to the use of high-intent keywords, indicating that people are actively searching to purchase products.
Referral/affiliate has an average conversion rate of 5.44%. This is because people who are referred to your website by a friend or colleague are more likely to trust you and to be interested in what you have to offer.
Paid has an average conversion rate of 1.44 %. This is because people who click on your paid ads are already interested in what you have to offer. However, they may not be as ready to buy as people who are searching for products or services on search engines.
Social has an average conversion rate of 1%. This is because people who are following you on social media are not necessarily actively looking for products or services. They may be interested in your content, but they may not be ready to buy yet.

What was the growth rate experienced by Dreamcloud sleep, a client of Tacticone, in 11 months?

Dreamcloud Sleep experienced a 9x growth rate in 11 months after partnering with Tacticone.

Here are some of the key highlights from the case study:

Organic traffic increased by 1,000%.
Direct traffic increased by 400%.
Sales increased by 9x.
Conversion rate increased by 200%.

case study - https://www.tacticone.co/case-studies/dreamcloud-sleep-case-stud

Why do ecommerce brands prefer to partner with Tacticone?

No retainers
Money-back guarantee*
Hyper-focused on e-commerce
All of the above

No retainers: Tacticone does not require retainers, which means that you only pay for the services that you use. This can be a big advantage for eCommerce brands, as it allows them to control their marketing budgets.
Money-back guarantee: Tacticone offers a money-back guarantee on all of its services. This means that you can try Tacticone's services risk-free.
Hyper-focused on e-commerce: Tacticone is hyper-focused on e-commerce. This means that they have a deep understanding of the e-commerce landscape and how to drive traffic and sales for e-commerce brands.

What is Tacticone's proprietary SEO audit called?

Tacticone's SEO audit
Ecommerce SiteFusion

Tacticone's proprietary SEO audit is called the Ecommerce SiteFusion. It is a comprehensive audit that assesses the overall health of an eCommerce website's SEO. The audit covers a wide range of factors, including:

Technical SEO: This includes factors such as website speed, crawlability, and indexability.
On-page SEO: This includes factors such as keyword research, content optimization, and metadata.

The Ecommerce Infrastructure Audit provides a detailed report that identifies areas where the website can be improved to improve its SEO performance. The report also includes recommendations for how to implement the necessary changes.

Which one is the biggest reason for cart abandonmentat checkout?

Surprise shipping cost
Site wants me to create account
Delivery was too slow
I dont trust the site with my payment details

According to a study by Baymard Institute, the biggest reason for cart abandonment at checkout is surprise shipping costs. The study found that 61% of shoppers abandon their carts because of unexpected shipping costs.

Other reasons for cart abandonment include:

Having to create an account (52%)
Checkout process is too long or complicated (44%)
Unclear or confusing payment options (34%)
Lack of trust in the website (32%)
Delivery was too slow (29%)